It's New York Theatre week again!

NYC & COMPANY ENCOURAGES THEATERGOERS TO SAVE DURING NYC BROADWAY WEEK^SM WITH TWO-FOR-ONE TICKETS ON SALE TODAY

—Nearly 20 Broadway Shows Participate from

September 5 to 18—

New York City (August 18, 2016) — NYC & Company, New York City’s official destination marketing organization, is encouraging theatergoers to purchase two-for-one tickets for the next iteration of its biannual program NYC Broadway Week. Tickets will go on sale to 19 of Broadway’s top shows starting at 10:30am today at nycgo.com/broadwayweek for performances taking place from September 5 to 18.

“We are thrilled NYC Broadway Week returns to give theater fans the chance to see the world’s best talent at an amazing value,” said Fred Dixon, president and CEO of NYC & Company. “This year, we have brand-new shows and long-standing favorites participating in the program, so there’s truly something for everyone to enjoy the popular theater promotion.”

“Broadway Week is a wonderful time for both New Yorkers and visitors to take a break from the summer sun to sit in a cool theatre to enjoy some of our hottest shows,” said Charlotte St. Martin, President of the Broadway League. “Thanks to NYC & Company’s innovative 2-for-1 ticket offer, two people can see a Broadway show for the price of one, so savvy theatre fans who love plays and musicals can see twice as many!”

Shows participating in NYC Broadway Week:*

·         Aladdin

·         An American in Paris

·         Beautiful: The Carole King Musical

·         Cats**

·         Chicago The Musical

·         Cirque du Soleil Paramour**

·         The Color Purple

·         Fiddler on the Roof

·         Holiday Inn**

·         The Humans

·         Jersey Boys

·         Kinky Boots

·         The Lion King

·         Matilda the Musical

·         On Your Feet! The Story of Emilio and Gloria Estefan

·         The Phantom of the Opera

·         School of Rock

·         Something Rotten!

·         Wicked

*Subject to availability. Blackout dates may apply.

**New NYC Broadway Week participants

Consumers can enter the Official NYC Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Becco and tickets to a Broadway show for the winner and five friends.

Since its launch in January 2011, NYC Broadway Week has cumulatively sold 842,593 tickets, generating $56.4 million in revenue for Broadway. NYC Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, Telecharge and Ticketmaster, and with support from AARP.